If you are familiar with fashion, the recent New York Fashion Week teaches meeting planners about creating experiences, experimenting, and getting the next generation involved.
But no matter how fashion forward you are, you may be surprised to learn that event is a major economic boost for the region. The international collections are currently in full throttle. This week, the haute couture season hit NYFW, show casing the world’s most expensive and exclusive garments, all hand-stitched, beaded and embroidered by the world’s most accomplished craftspeople.
More importantly however extreme the designs seen on the catwalk may appear, they do actually inform clothing right across the board.
What’s in for designers?
That’s more straightforward. In first place, the shows are attended by buyers from around the world who purchase the clothes to sell in their stores six months from now. For lesser known designers in particular, the shows are direct source of income. It should be noted ,however, that buyer also visit designer’s showrooms following the initial impact of the show and, depending on the brand in question, are likely to see the more obviously commercial pieces behind the scenes.
The shows are packed with journalist interested in the more show-stopping pieces. These duly appear in print, on television and on the internet even before the last model made it backstage. The shows still workout to be cheaper then the advertising campaigns shot with big-models and superstar photographers and have a much more immediate and the main stream audience.
Can you buy the clothes you see on the catwalk?
Sometimes you can. There are certain designers who feel very strongly that what you see on the catwalk should be just what you get in a store six months down the line. There are others who use the shows as inspiration, a high-impact, quick fix to let the press and buyers into the mood of their forthcoming collection, safe in the knowledge that a great pair of black trousers, say ,season’s “must-have “accessories are the best seen in the showroom, after the main event.
Most designers do include at least some show pieces in their collections- gowns made entirely out of fresh flowers are so huge the model wearing them needs to be escorted as she walks .Even these piece have their use beyond the catwalk. They may appear in the windows of a designer or department stores.
How important are models?
Very. It doesn’t matter how impressive a garment may be, if the woman wearing it is less than lovely or supremely elegant it will die a death. Its been a while since era of supermodel and it is these days considered more chic to spot fashionably obscure new faces-the models who everyone will be clamouring for six months from now –and employ these young women to showcase the clothes.
What about the high street?
The high street likes to claim that it takes inspiration from the catwalk but many of the items that fill the rails are, in fact, almost exact copies sold for a fraction of the price of the original and available even before it. Designers – particularly those heading up big brands – don’t seem to mind this too much, the general view being that imitation is the sincerest form of flattery. For those who bow down at the altar of designer fashion, the industry is a valid reflection of society as a whole and for that reason, as important a part of culture. More basically, we all need clothes and there are now very few clothes that are purely functional. Most of the things we wear these days may loosely be branded fashion. The sight of someone dressed in clothing from a different era entirely would seem remarkable, after all.