Design is a creative endeavour to meet the needs of its executers and end users.
.  Every week we keep talking about new fashion trends, new ideas to mix and match clothes and rules to follow or break… but how about we talk about a style you can always adopt, no matter what – The Retro Style! The only thing is, it has to match your personality, not everyone can be retro, but if you feel that this fashion style can fit into your wardrobe than you don’t have to wait for a famous designer to state that you have to dress for one season or the other.
A product is developed according to a planned layout that should result in a functional and aesthetically pleasing outcome. When a designer works on a design for a garment, thought has to be given to make the garment appeal to the target client. It is essential for the designer to keep in mind the psycho-graphics and demographics of the wearer
So when a motif, design or silhouette is visualized as a component of the final garment, the aim must be to give the wearer a well-composed and suitable appearance by experimenting with various elements and principles of design.
The elements of design are the building blocks of any design. Compiled skilfully, they create effective visual communication.

The elements of design discussed are:
–>Various styles of lines

–> A dot is the basic element of design.
–> Larger  dots  create  an  illusion  of  increased surface  area,  making  the wearer appear to be wide. So, larger dots are suitable for slim people an inappropriate for those with a heavy body type.
–>   Dots are the building blocks of everything else in a design.
–>  The size of dots in a design is not related to any kind of illusion of height or length in any garment.
–>  It is the smallest and the simplest unit suggesting its presence.
–>  Small dots look best on people with a wide and heavy body structure as the dots have a smaller surface area and create an illusion of slimness. They have the added advantage of looking good even on slim people.

A line is a versatile mode of expression. Its various qualities evoke different feelings and each type has distinguished significance.
Ways designers employ lines in composition

  1. To make a shape, contour, define a boundary.
  2. Create variety by using angular, broken, bent, thick or thin lines.
  3. Create rhythm with curved between the division of one color from another or mass from space.
  4. 4. Simulate texture.
  5. Passive lines created between the division of one colour from another or mass from space.
  6. 6. Organized to express movement or motion
  7. Create focus through direction.

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Lines in clothing :
Structural uses includes seams, darts, shirring, silhouette, edges of collars, lapels, pockets, belts, sleeves, hems, opening, pleats, gathers, tucks, draping.
Color is one of the most obvious elements of design, for both the user and the designer. It can stand alone, as a background, or be applied to other elements, like lines, shapes, textures or embroidery motifs. Color creates a mood within the piece and tells a story about the outfit. Every color says something different, and combinations can alter that impression further.
Contrast allows you to emphasize or highlight key elements within your design. Contrast is
created when two elements are total opposites. This doesn’t necessarily have to be colors either.
Contrast plays a crucial part in the organization of information a design. It will guide the designer to where they should look first or to the most important element. For it to work successfully though, it must be strong and obvious. It needs to make an impact.
There are hundreds of rules and many more principles when it comes to creating beautiful designs on and off, but these are the basic essentials that will ensure anything you create is appealing, professional and perfect. We highly suggest you continue your learning path looking essential commandments of fashion design.